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New cross-dressing TV ad typifies the obsession with ‘breaking boundaries’, and it’s causing an identity crisis

44 12 2
15.10.2021

A new advert in the UK for John Lewis home insurance offers compelling evidence that transgenderism has become the sacred cause of the woke establishment.

Titled ‘Let Life Happen’, it features a narcissistic-looking young boy running riot and thrashing his home. However, according to the message signalled by the ad, all is forgiven because he is wearing his mom’s frock and lipstick.

According to the current woke ethos, little boys expressing themselves through cross-dressing are inevitably labelled as ‘brave’, and unlike their straight-laced mates are capable of expressing themselves through transgressing.

In this ad, John Lewis isn’t just simply selling insurance; it is also celebrating a lifestyle. This lifestyle promotes transgression and the ethos of transgenderism.

As I pointed out in my book, ‘Why Borders Matter: Why Humanity Must Relearn the Art of Drawing Boundaries’, the invention of new normalities and the devaluation of the old has become a central theme in the contemporary consumer culture of capitalism. Just look at the poster below promoting a boring bank like HSBC. It shows a cool-looking trans person under the headline, ‘Gender’s just too fluid for borders’. Given HSBC’s alleged association with money laundering, its commitment to ignoring borders is not surprising.

When it comes to defining........

© RT.com


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