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With ‘likes’ gone from Instagram, how will all those social media ‘influencers’ cope?

9 26 0

If you’re an Instagram fanatic, don’t freak out yet. The new hidden-likes feature is currently only being tested in a few countries, so you might be safe — for now.

For the uninitiated, “influencers” are people who managed to amass a huge social media following and subsequently catch the eye of brands who then pay them to take pictures wearing, eating or using their products in order to “influence” those followers into being just like them (otherwise known as marketing).

Influencers and instagram models when they heard the news #instagramlikespic.twitter.com/lwKUlNxVIi

Some “influencers” are already famous (think the Kardashians) and some are just regular people who earn lots of money taking carefully-staged photos of themselves in various states of undress while advertising some product or other.

What are they going to do if one of their main currencies — their likes — suddenly disappears? How will everyone know how cool they are? While it might be nice to imagine that a like-free Instagram would spell the end of the influencers, it’s unlikely. They will still be able to use third-party metric platforms to prove their impressive like........

© RT.com