Meta is building an AI version of its CEO, raising new questions about management, trust, and whether executives can automate themselves

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Mark Zuckerberg has spent years trying to convince the world that the future of human connection runs through Meta $META -0.31%. Now he is testing that theory on his own employees.

Meta is developing a photorealistic, AI-powered version of its founder and CEO that could engage with workers directly, offering conversation, feedback, and a simulation of Zuckerberg's presence at scale. 

The character is being trained on his mannerisms, tone, and publicly available statements, as well as his own current thinking on company strategy, so that employees interacting with it might feel meaningfully connected to the person running one of the world's most valuable companies. Zuckerberg himself is reportedly involved in training and testing it.

If it works, it will be one of the more remarkable experiments in the history of management. If it doesn't, it will still be one of the more memorable.

A trend hiding in plain sight

Zuckerberg, who has spent........

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