Most writers assume they write well. Yet most writers grapple with the reality of writing as a black box.
That is, we know that writing works, but we’re a bit fuzzy on what makes readers grasp the meaning of some sentences instantly and without noticeable effort, while we find others difficult to understand after repeat re-readings. And contrary to popular belief, clear writing has virtually nothing to do with content, sentence length, or writing style.
Instead, we perceive sentences as clear when they map onto the methods our reading brains use to make sense of writing. Knowing the most important ones, including the below, could help make you a better writer.
1. Active voice makes sentences easier to read.
In dozens of studies, researchers have found that readers comprehend sentences more rapidly when sentences reflect the causal order of events. Two factors determine these outcomes.
First, human brains naturally perceive cause and effect, a likely survival mechanism. In fact, infants as young as six months can identify cause and effect, registered as spikes in heart rate and blood pressure.
Second, English sentence structure reflects causes and effects in its ordering of words: subject-verb-object order. In key studies, participants read sentences with active voice at speeds one-third faster than they read sentences in passive voice. More significantly, these same participants misunderstood even simple sentences in passive voice about 25 percent of the time.
As readers, we also perceive active sentences as both shorter and easier to read because active voice typically makes sentences more efficient. Consider the difference between the first sentence below, which relies on passive voice, and the second, which........