Just as alcoholism is a stigmatized health condition, being a non-drinker also carries a stigma. According to research, abstaining from alcohol can lead to negative social consequences, and can even be viewed as “deviant” or unusual behavior, especially in situations where other people are drinking. Choosing not to drink in a social drinking environment takes courage, whether you have a drinking problem or are simply deciding to abstain to optimize your health.

Studies show that those who opt for a non-alcoholic beverage in social situations where drinking is an option often feel the need to “legitimize” their decision or provide reasons that other people will........

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