It’s easy to confuse familiar with authentic. We do it all the time.

The wondrous adaptability of the human brain establishes familiarity with people, thoughts, and places to conserve mental resources. It limits processing to changes in the environment, that is, exceptions to familiarity. The first few times we walk into a room, we’re liable to notice the vase on a table in the corner of the room. The next hundred times, we’re unlikely to notice it, unless it’s moved to a different corner, where the exception to familiarity cries out for notice. Familiarity is that to which we’ve grown accustomed. On the dark side, a lie told often enough becomes accepted as truth.

Familiarity is disturbed by perceptions (the........

© Psychology Today