Taylor Swift Unplugged: The Psychology of Her True Fans

Most of us admire someone in music, sports, or the arts. From Dublin to Dubai, Rome to Rio, Swiftmania has now become contagious across five continents. Stadiums sold out as millions flocked to grab tickets. Ticketmaster estimates 14 million users fought for 625,000 tickets on the 152-show Eras tour.

It’s definitely now a “thing.” Glitter eye shadow, pink hats, and friendship bracelets appear everywhere. And the appeal appears age-agnostic, with Prince William, Paul McCartney, and Tom Cruise seen shaking it off at Wembley Arena.

It’s a cultural movement but also a commercial business. Thirty-four-year-old Swift boasts an $80-million real estate portfolio and became the first artist to be valued at $1.1 billion for music alone. It's inevitable to some, indescribable........

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