In an increasingly interconnected world, fandoms — communities centered around a person or non-persons — are emerging as powerful hubs of social interaction and support. Beyond mere entertainment, these communities wield a profound influence on mental health, offering solace, camaraderie, and a sense of belonging to individuals across diverse backgrounds.
From providing a refuge for marginalized groups to offering an avenue for creative expression through fan art and cosplay, fandoms foster environments where individuals can escape daily stressors and connect deeply with others who share their interests. By examining the intersection of pop culture and mental health, we uncover not only the profound emotional resonance of fictional worlds but also the potential for fandoms to enhance resilience, self-discovery, and community-building in our lives.
Fandoms are vibrant communities united by their passionate devotion to specific media franchises or artists, ranging from beloved book series like Harry Potter and The Wheel of Time to expansive cinematic universes such as Marvel and, of course, Swifties. These groups thrive on a shared enthusiasm for characters, narratives, fictional worlds, and real-life artists, forming virtual and real-life spaces where members can connect deeply with others who share their interests.
At the core of fandom culture lies a sense of belonging and identity affirmation, where individuals find validation and acceptance within a community that values their dedication and creativity. In 2023, Twitch Ads conducted a study called “The Anatomy of Hype” and found that 71% of those who answered the survey found........