Trust Is the New Tech
If your culture can't carry the load, your tools won't either
The AI dashboard showed everything was working perfectly. Response times down 40%. Accuracy up 23%. Cost per transaction cut in half.
Six months later, the system was dead.
Not broken—abandoned. The insurance company's claims adjusters had simply stopped using it. They'd found a dozen creative workarounds, from "forgetting" to log in to marking every AI recommendation as "requires human review." When pressed, they offered vague complaints about the interface. But the post-mortem revealed the real problem: No one trusted the system because no one trusted the process that created it.
The technology worked. The trust infrastructure didn't exist.
This pattern repeats across industries. McKinsey research shows that the vast majority of digital transformations fail to capture their expected value—not because the technology underperforms, but because organizational structure and culture reject it. The difference between success and failure isn't algorithmic sophistication. It's whether your people trust the system enough to actually use it.
Most leaders think trust flows in one direction: employees need to trust AI. But research on organizational psychology reveals trust as triangular—flowing between leadership, employees, and technology. Break any side of that triangle, and the whole structure collapses.
When employees distrust AI, they're often signaling something deeper. They don't trust that leadership understands their work well enough to implement AI thoughtfully. They don't trust that their expertise still matters. They don't trust that the organization will protect them when things go wrong.
These aren't irrational fears. A recent study found that a third of employees in low-trust cultures were more likely to actively sabotage AI initiatives—not through malice, but through self-protection. They hoard knowledge, create undocumented workarounds, and maintain shadow processes, "just in case."
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Toi Staff
Sabine Sterk
Gideon Levy
Penny S. Tee
Waka Ikeda
Mark Travers Ph.d
John Nosta
Daniel Orenstein