Persuasion is an art and science that has been studied and mastered by many over centuries. While some individuals seem to possess a natural ability to influence others effortlessly, the truth is that persuasion is governed by certain principles that can be learned and applied by anyone. In the digital world, where social media dominates and influences millions, understanding and harnessing these principles is more crucial than ever.

In his renowned article, "Harnessing the Science of Persuasion," Robert B. Cialdini outlines six fundamental principles of persuasion: liking, reciprocity, social........

© Psychology Today