"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." – Erik Erikson

Social media has become a dominant force in shaping our thoughts, feelings, and behaviors. The principles of social influence and persuasion are more relevant than ever as platforms like Facebook, Instagram, X, and TikTok become integral to our daily lives. Understanding these dynamics not only sheds light on our interactions online but also provides insight into how societies function and evolve in the digital........

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