Former Georgia Sen. Kelly Loeffler is back on the national political scene trying to give Republicans a leg up in the campaign tech space.

She shared plans with POLITICO to roll out RallyRight, a technology company that offers a suite of products: DonateRight, a donation processing service intended to rival major players like WinRed; FieldRight, a gig economy app that connects canvassers to campaigns; and RelayRight, a texting tool.

Republicans have long attempted to close the gap with Democrats in online fundraising infrastructure. Democrats established ActBlue, the party’s major donation platform, years before Republicans had their version, WinRed.

Republicans have lagged Democrats in fundraising, particularly from small-dollar donors. In the first half of 2023, the most recent data available, Democrats on ActBlue far outraised Republicans on WinRed.

WinRed has a stranglehold on Republican online donations, but there have also been complaints with the service. Last year, WinRed suggested that it needed to raise its prices, drawing the ire of national Republicans. The company has also come under fire for automatically opting donors into recurring payments.

Loeffler's fundraising platform builds on technology purchased from top GOP firm Targeted Victory. She's betting that DonateRight can compete with WinRed........

© Politico