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Trump to launch first major ad campaign as reelection worries mount

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30.04.2020

Donald Trump’s reelection campaign is about to launch its first major TV ad offensive of the general election — a move that comes as the president attempts to reverse a dangerous slide six months out from the election.

The campaign is expected to spend seven figures on a nationwide advertising blitz touting Trump’s performance managing the coronavirus crisis, according to two people familiar with the plans. The spots will begin Sunday and air for a week.

The campaign expected to follow with a second wave of ads unloading on Joe Biden.

The push comes at a trying moment for the president. Trump’s political advisers last week briefed him on internal polling showing him trailing Biden in battleground states, prompting the president to scold his campaign manager, Brad Parscale. The campaign's polling also showed that an initial surge in support for Trump over his handling of the crisis has evaporated.

The first flight of ads will depict Trump as showing leadership in the face of opposition from Democrats and the media, people familiar with them said. The spots will also highlight Trump’s determination to restart the devastated economy.



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© Politico