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The quest for protein has reached a whole new frontier for consumers

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Plant-based nutrition is alive and well in Canada, according to a recent poll.

The poll from Angus Reid Global, in partnership with Dalhousie University, found that by April 2019, 38 per cent of Canadians had tried a plant-based protein food item in recent months. British Columbia had the highest rate, at 44 per cent, followed by Quebec at 42 per cent.

The Beyond Meat phenomenon certainly has something to do with it. More than 3,000 retail outlets across the country now carry the Beyond Meat burger product. The California-based company made plant-based nutrition more scalable and more accessible.

However, retail prices are wonky. While some stores retail two Beyond Meat patties for $8, others sell them in bulk, at $1.50 each. That's dangerous for the brand and for the category in an emerging market.

Most of these products can be found at the meat counter, right next to protein's bloody version. Knowing that vegans and vegetarians don't even come close to the meat........

© Peterborough Examiner