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Sylvain Charlebois: Hey vegans, it’s time to grow up

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Vegan groups are using billboards in the Atlantic region to denounce dairy farming practices and tell consumers that dairy is scary.

Some of these ads show a young calf with a caption that says someone "took its mom, its milk, then its life."

The intention is to encourage people to switch to a plant-based diet.

The billboards may be about to spread across the country. But it's easy to believe they'll widen the divide between anti-meat advocates and barbecue enthusiasts, especially at this time of year.

About 460,000 Canadians are vegans, according to the latest estimates by Dalhousie University. In addition, almost 2.7 million Canadians are vegetarians. And it's estimated that the number of Canadians going meatless or eating less meat could exceed 10 million by 2025.

The rise of plant-based diets has allowed those who follow meatless diets to come out of hiding. Until recently, most consumers adhering to a strict non-meat regimen had to make most of their meals at home. But in recent years, with the help of Beyond Meat and other........

© Peterborough Examiner