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Roll up the Rim will need a reboot as customers shy away from unrecyclable cups

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05.05.2019

Restaurant Brands International (RBI) has posted less than convincing results this past quarter. Markets were surprised to see results coming in below expectations. Sales were slightly up, but what really caught many by surprise was the drop in same-store sales, of about 0.6 per cent. For stores outside of Canada, same-store sales dropped a whopping 2.6 per cent, compared to 0.4 per cent for Canadian stores. These numbers should not only be of great concern for RBI, but also suggest RBI's turnaround is not working, at least not yet.

The company blames the currency, franchising turnover issues, and extra supply chain recalibration costs for their missed mark. The weather and frigid winter conditions across the country may also have been a factor, according to RBI. But problems are much more deep-rooted than that. RBI owns two other chains, Burger King and Popeyes. While Burger King's comparable sales increased 2.2 per cent, Popeyes' comparable sales increased 0.6 per cent, a significant contrast to Tim's situation. And while Tim Hortons appears to be dealing with some unforgiving headwinds,........

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