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Andrew Scheer is his ‘own person’ — but who, exactly, is he?

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17.06.2019

Over six million Canadians tuned into the Raptors game on June 10. That game seems like a nightmare now, as it ended in one point heartbreak for the Raptors. Nevertheless, the pan Canadian audience was bonded by hope and tense with expectation. National unity does not get better than this.

No one, except for the most politically discerning, expected to see political attack ads. It was somewhat jarring to see a bobble head figure of Andrew Scheer suddenly emerge on the screen with a voice-over that intoned, "Andrew Scheer will never stand up to Doug Ford" especially regarding Ford's cuts to heath care, education and support for families challenged by autism. Similar attack ads continued throughout the week, aimed at Justin Trudeau.

Unlike Americans, Canadians have not traditionally been favourable to attacks ads. They can backfire if used insensitively. In 1993, the Progressive Conservative ad mocking Jean Chretien's face ignited strong support for the Liberal Party. Used wisely, however, ads can intuitively highlight any perceived character flaw.

The Engage Canada ads accomplished two........

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