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Paul Berton: Journalists should not accept free stuff

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19.07.2019

It's an age-old word with a thoroughly modern significance: influencers.

For a cringeworthy explanation of how some of these people operate, you need look no further than an illuminating article this week by Spectator reporter Katrina Clarke.

Today, "influencers" are social media personalities with enough followers to impress advertisers — to influence enough of you to buy something.

Such people have been around forever, in the form of celebrities, newspaper reviewers, travel writers, consumer reports, etc.

But as Clarke points out in her article, some less discerning influencers today are asking businesses for free stuff in exchange for a mention on social media — and some businesses are growing weary.

Facebook, Instagram, Twitter, YouTube and the like are........

© Peterborough Examiner