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Thanks to Beyond Meat, the plant-based invasion of Canada is underway

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25.04.2019

It was just a matter of time before we saw Beyond Meat, the California-based company partially owned by Bill Gates and meat giant Tyson Foods, make a jump from drive-throughs to grocery store shelves. Beyond Meat recently announced that its vegan burger will be available at several large Canadian grocers beginning in May, just in time for barbecue season. It will be interesting to see how grocers will market these products in stores. They could be right next to the bloodied protein version most of us are accustomed to, or somewhere close to the meat counter. It will also be interesting to see how Beyond Meat's price point compares to regular animal protein products.

In a matter of days, Canadians will be able to purchase the plant-based burgers almost everywhere: at Co-op Food Stores, IGA, Loblaws, Fresh Street Market, Longos, Metro, Save On Foods, Sobeys and Whole Foods Market. Beyond Meat's capacity to deliver, execute, and supply all these outlets at once is nothing less than impressive. Rarely in Canada have we seen a supplier orchestrate such a........

© Peterborough Examiner