Australia has come up with some absolute shockers when advertising agencies have been tasked with promoting the country around the world.

Lara Bingle’s “Where the Bloody Hell are you?” (thank you Scott Morrison) was one of the worst but “put a shrimp on the barbie’ with Paul Hogan was not much better.

Now Tourism Australia has appointed David Droga of the advertising agency Droga5 to come up with a new approach. After the appointment was announced he told The Age (8/8): “I don’t want us to just to........

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