The new Trump era of politics shows that voters crave a compelling story or narrative that relates to the emotional realm.
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What motivates people when they go to the voting booth: Reason or passion? As fateful elections head our way in Canada in 2025, and in America in November this year, this question is worth considering.
Our Prime Minister, Justin Trudeau, became a political figure based on two emotional factors: His surname connection to one of Canada’s most admired political giants, Pierre Elliot Trudeau, and his good looks, charisma, youthfulness, and easy-going manner.
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Donald Trump, of all people, rose to the highest office in America on charisma, emotional appeal, stage control, and the ability to appeal to people’s fears, hidden desires and values.
“Recognizing the primacy of passion in everything we do has profound implications for........