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Mark Zuckerberg’s A.I. Glasses Push Gets a Kardashian Makeover

A lower price and celebrity backing position Meta against rising competition in smart glasses.

Building on the success of Meta’s Ray-Ban smart glasses, Mark Zuckerberg is now on a quest to make A.I. wearables fashionable. Yesterday (June 23), Meta unveiled a new in-house line simply called Meta Glasses, starting at $299. While still produced with Ray-Ban parent EssilorLuxottica, the new glasses drop the Ray-Ban branding entirely. Central to that effort is a high-profile collaboration with Kylie Jenner, whose custom-designed “Meta Starfire Kylie Edition” frames bring one of social media’s most influential figures directly into the company’s wearable strategy.

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