Media and tech executives at CES 2026 explain how creators are transforming Hollywood’s talent pipeline and business model. Caroline Brehman / AFP via Getty Images

Creators are evolving into entrepreneurs and disrupting the traditional Hollywood model. At CES 2026, executives from Lionsgate, Hello Sunshine, Amazon, Microsoft and T-Mobile made clear that the creator economy is reshaping how entertainment is made, distributed and monetized. For studios, that shift is forcing a rethink of where content lives and how success is measured. For tech companies, creators have become essential partners.

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At Lionsgate, executives increasingly weigh whether a project belongs in theaters or platforms like YouTube. “At the end of the day, people always want to see their stuff on the........

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