Meet the Power Couple Behind Kim Kardashian’s $5B Skims |
Jens Grede (L) and Emma Grede attend the NikeSKIMS Launch Event at Nike House of Innovation on Sept. 24, 2025 in New York City. Dimitrios Kambouris/Getty Images for SKIMS
With a freshly minted $5 billion valuation, Kim Kardashian’s shapewear company Skims has become a case study in modern celebrity-backed retail done right. While Kardashian is indisputably the face of the brand, her co-founders, Emma Grede and Jens Grede, are the architects and operational engine behind its success. The husband-and-wife team also oversees a growing portfolio of brands within and beyond the Kardashian-Jenner universe.
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