Morgan Riddle was working behind the scenes in media when she met her boyfriend, professional tennis player Taylor Fritz, during the 2020 coronavirus pandemic. But as the Minnesota native traveled around the world to cheer on Fritz during his matches, her role within the industry quickly reversed. “I really fell into social media accidentally,” Riddle tells Observer of how she went from working in influencer marketing to becoming an influencer herself. “I’ve always liked getting dressed up, so I posted a TikTok getting ready for a tennis match one morning—not really thinking anything of it—and then my videos started to do well.” Eight months later, Riddle turned social media into her full-time job, posting her courtside looks to a following of more than 500,000 on social media and bringing new fans to the sport of tennis in the process. “I didn’t really have a mission at first, but it kind of morphed into this thing of introducing tennis to a younger audience,” she says.

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Riddle’s get-ready-with-me videos have collectively accrued millions of views as she chronicles her looks from tennis events such as the Monte-Carlo Masters to the Japan Open. And while she often turns to Pinterest to help curate her looks, Riddle, who counts Kate Middleton and Kendall Jenner as her style icons, is........

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