Social media isn’t exactly short on skincare advice (or any kind of advice for that matter). But when you want an expert’s take on laser treatments or the efficacy of collagen supplements without actually having to book an appointment with your dermatologist, you may have found yourself on Dr. Shereene Idriss’ Tiktok (or Instagram or YouTube) page. Over the past six years, the board-certified dermatologist has amassed a following of over a million with her informative posts on all things skincare that feel more like a conversation with your girlfriend—you know, if you have a dermatologist with their own New York City-based practice and skincare line in your contacts list.
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“There was no approach or strategy, I just started answering people’s questions from my bed,” Dr. Idriss tells Observer of how her informal social media chats started in 2018. “Very honestly, I was kind of depressed. I had been fired, and I had just had a baby, and I wanted to help people because I was hearing these repeated complaints from patients that were not based on factual information.” That casual, tell-it-like-it-is approach (Idriss is more likely to be broadcasting live from her bathroom than she is from the exam room) not only brought Idriss a dedicated following on social media, but led to an eponymous skincare line, too.
But while her social media success may have come serendipitously, Idriss’ career in dermatology is something she began working towards in high school, when she was accepted to the seven-year BA/MD program at George Washington University. After finalizing........