In 1947, Carmel Snow, the then-editor-in-chief of Harper’s Bazaar, famously declared that Christian Dior’s newest collection was a “new look.” The phrase has gone down in fashion history, but so has the hotel where Snow uttered it: Hôtel San Régis, located steps away from La Galerie Dior in Paris’ prestigious Golden Triangle.
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“She [Snow] used to be a very loyal guest of the San Régis,” Zenia Georges-L’Hénoret, owner and deputy managing director at the five-star Hôtel San Régis, which has been in her family for two generations, tells Observer. “The San Régis was her home in Paris, and she came very often to Paris because she was the queen of fashion at that time. She was key in the word of mouth for the boutique hotel and the way it has become part of the fashion world. And she used to do all of her meetings from her bed. Dior is really important to us.”
Georges-L’Hénoret and her sister, Sarah, now run the 42-room property after taking over from their father Elie, who bought the San Régis in 1984 and ran it with his brothers. It was originally owned by Simon André Terrail, who transformed what was then a sumptuous private home into a luxury hotel, and opened it to guests in 1923 (the hotel celebrated its centennial anniversary last year, in 2023). Because Terrail was also the then-owner of the George V, some of the opulent furnishings around the San Régis were once housed there.
Today, the Georges sisters aim to balance the........