With a New U.S. Flagship, Bonhams Bets Big on Cross-Category Collecting |
The auction house unveiled its new U.S. headquarters at 111 West 57th Street in New York earlier this week. Courtesy Bonhams. Photo: Colin Miller
On Monday (Feb. 9), Bonhams unveiled new U.S. headquarters at 111 West 57th Street in its latest effort to expand its presence in the U.S. market, following several record-breaking years of global growth. In 2025, the company hit a milestone of $970 million in total sales across auctions and private transactions worldwide, driven in part by record performance in Asia (HK$810 million achieved in Hong Kong). In November, Bonhams New York’s 20th and 21st Century Art Week delivered one of the house’s most successful domestic performances to date, setting the stage for its new U.S. flagship.
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See all of our newsletters“Our move to this historic address along the 57th Street cultural corridor—where retail, architecture and art are united—is a statement of our long-term commitment to the U.S. market, and an opportunity to redefine how Bonhams is experienced,” Lilly Chan told Observer, adding that the new headquarters lets Bonhams engage more visibly with New York’s cultural landscape and collectors. Designed to be welcoming and inclusive, the state-of-the-art auction rooms, enhanced galleries and redesigned client reception areas will support exhibitions, public-facing programming and, notably, cross-category engagement.
Designed by SHoP Architects, the 42,000-square-foot historic Steinway Rotunda has been seamlessly integrated with an 80-foot glass atrium, offering a transparent view into the heart of the auction house. The street-facing atrium serves........