Spotify (SPOT) just dropped its much-beloved “Spotify Wrapped” for 2024, offering users the chance to take a deep dive into their listening habits, favorite artists, top songs—and, for the first time, a tailored A.I.-powered podcast in partnership with Google (GOOGL). Launched nearly a decade ago, Spotify Wrapped has become an eagerly awaited annual tradition for the company’s more than 640 million users. Each year typically brings new elements to the annual roundup, such as introducing personalized videos from top artists and last year’s “Sound Towns” feature, which paired users with a city matching their music taste. This year, Spotify users can also interact with a three-minute A.I. podcast that provides commentary on their Spotify use via two A.I.-generated hosts.
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