Oura’s Marketing Chief Doug Sweeny Brings Smart Rings to the Olympics |
Doug Sweeny is betting that smart rings will define the future of athletic performance. Courtesy Oura
Oura Rings, the smart bands made by Finnish company Oura, are seemingly everywhere these days—they’ve been spotted adorning the hands of tech CEOs, celebrities and athletes alike. They’ve even made their way into the Olympics. As Team USA’s inaugural “Official Wearable,” Oura Rings will be provided to U.S. Olympians and Paralympians to track sleep, stress and other biometrics during both the Milano Corto 2026 and Los Angeles 2028 Games, the company announced last week.
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See all of our newsletters“This is a first-of-its-kind partnership, which we’re incredibly proud of,” Doug Sweeny, Oura’s chief marketing officer, told Observer via email. “Wearables are becoming essential tools in professional sports, as competition increasingly extends beyond what happens during a........