Nike CEO Elliot Hill’s Turnaround Plan Hits a Roadblock In China |
Elliot Hill took over as Nike’s CEO in October 2024. Photo by Tom Hauck/Getty Images
Elliott Hill, a longtime Nike executive, came out of retirement last year to take the helm of the footwear giant. So far, his turnaround plan is showing progress—at least in most markets. Even as the company posts solid global results, its grip on China continues to weaken.
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