Jimmy Donaldson’s latest venture adds digital banking to the growing list of businesses under Beast Industries. Photo by Michael M. Santiago/Getty Images

Money is a recurring motif in the content of Jimmy Donaldson, known on YouTube as MrBeast. Videos from the 27-year-old influencer frequently feature elaborate challenges where winners receive cash prizes or philanthropic efforts where funds are given away. The YouTube star, who runs the platform’s most popular channel with more than 460 million subscribers, is now taking his interest in finance in a new direction by acquiring fintech startup Step, which makes a banking app aimed at Gen Z.

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