Meta Acquires Limiteless, an A.I. Pendant Company Backed by Sam Altman

Mark Zuckerberg attends the WSJ. Magazine 2025 Innovator Awards at MoMA on Oct. 29, 2025 in New York City. Dimitrios Kambouris/Getty Images for WSJ. Magazine Innovators Awards

Meta is acquiring Limitless, the maker of a wearable A.I. pendant that records, transcribes and provides feedback on conversations. The deal comes as Meta, which has been spending heavily on A.I. in recent months, expands further into the wearables market. “We’re no longer working on a weird fringe idea. We’re building a future that now seems inevitable,” said Dan Siroker, CEO of Limitless, in a blog post announcing the acquisition on Dec. 5. The startup didn’t disclose the financial terms of the deal.

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