Why Ford’s Electric F-150 Never Took Off |
After years of bold EV promises, Ford is retreating from the F-150 Lightning and rewriting its electric future. Josh Lefkowitz/Getty Images
This week, Ford announced it will end production of the F-150 Lightning, the electric version of its best-selling pickup truck, and take a $19.5 billion write-down tied to its current and planned EV programs. The move marks a sharp reversal from commitments Ford made eight years ago to transition toward an all-electric future. Since 2023, the company’s EV business has lost more than $13 billion. The F-150 Lightning was designed to bridge Ford’s core truck buyers to electric vehicles. Instead, a combination of policy headwinds, overestimated demand, rising costs and weak marketing undermined the program.
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