Earlier this month, Google (GOOGL) revealed that the company’s greenhouse gas emissions have climbed nearly 50percent percent since 2019 thanks, in part, to A.I. The search giant’s annual environmental report is the latest addition to a growing body of research that shows how energy and resource-intensive it is to power A.I. workloads in data centers, which could hinder companies from reaching their net-zero emission goals.
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While some tech giants are turning to renewable energy—including potentially nuclear—to meet A.I.’s energy demand, other companies claim they have devised new, more affordable technologies to reduce the carbon footprints of data centers. They come as Microsoft, Amazon, and other Big Tech companies spend billions building data centers across the U.S.—an initiative that could double the country’s electricity consumption by 2030, according to the Electric Power Institute.
“As of now, there is so much more conversation around data center energy consumption than ever before,” Abhijit........