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Privacy is an illusion

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14.09.2021

The first thing you did this morning after you opened your eyes was probably pick up your phone and check out the latest from your social media feeds. That’s very likely the last thing you did last night as well, before closing your eyes. One last look at the screen, searching for whatever life-changing news, photos, videos or audio clips that powerful algorithms running silently in remote corners of huge data centers selected for you.

The privacy paradox of our hyper-connected world is staring us in the face, although there’s remarkably very little understanding from the public in general as to where we are and how there’s virtually no turning back. The privacy ship has sailed — for good. Whatever privacy you think you have is, by lack of a better word, an illusion.

We live in a data-driven world. Data is now the raw material for the vast majority of businesses, powered by ever-better algorithms that can sort, cluster, analyze, evaluate and extrapolate what we are trying to — willingly or not — tell them. We are now used to the convenience of the recommendations made to us on a daily basis by Google, Waze, YouTube, Amazon, Netflix, Microsoft, Apple, Facebook, Instagram and many other platforms. These recommendations are incredibly important for both sides of this relationship: for you, they allow for a better overall user experience; for the provider, they guarantee that you will come back for more. And when you do, you will provide more information about your interests and opinions. And the cycle goes on.

When you are........

© NY Daily News


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