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How can Norwich City stop the Premier League rot?

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With five league defeats on the spin and a cup exit already this season, there is little escaping Norwich City's wretched form.

However, the Canaries cannot afford to dwell on defeats - or even entertain the idea that they are on a losing streak.

This is the assessment of David Holland, a lecturer in psychology at the University of East Anglia, who says the key to stopping the rot is "collective efficacy".

The boffin said it is the belief of sports psychologists that there is no such thing as a losing streak.

And that this is........

© Norwich Evening News

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