BCCI secures lucrative Rs 270 crore AI sponsorship deal ahead of IPL 2026 |
New Delhi: The Board of Control for Cricket in India (BCCI) has bagged a whopping Rs 270 crore sponsorship deal from Google’s AI platform Gemini for the upcoming edition of the Indian Premier League (IPL).
Gemini makes a blockbuster entry into the cricketing arena ahead of IPL 2026 and follows the suit of rival ChatGPT, which is one of the sponsors of the ongoing Women’s Premier League (WPL).
“The deal is for three years and reinforces IPL’s global appeal,” a BCCI official told PTI.
The new deal happened months after BCCI partnered with Apollo Tyres to sponsor the national jersey in a lucrative Rs 579 crore deal. The........