New Delhi: The International Indian Film Academy (IIFA) Weekend & Awards, in partnership with TV9 Network and News9, proudly unveils its historic Silver Jubilee edition, a landmark celebration honouring 25 years of Indian cinema’s global legacy. Set to take place from March 8th to 9th, 2025, in the enchanting Pink City of Jaipur, Rajasthan, this milestone event promises an extraordinary fusion of cinematic artistry and cultural heritage.

The Silver Jubilee year of the International Indian Film Academy (IIFA) will kick off with an extraordinary celebration in Jaipur, this March. Set against the majestic backdrop of Rajasthan’s regal charm, the prestigious IIFA Weekend & Awards will seamlessly merge the timeless elegance of the Pink City with the glitz and glamour of Bollywood, setting the stage for an unforgettable series of festivities.

Rajasthan, often referred to as the “Land of Kings,” is a treasure trove of rich cultural heritage, vibrant traditions, and historical significance. Its grand forts, opulent palaces, and timeless architecture echo the tales of its royal past, while its lively music, captivating dance forms and colourful festivals showcase the region’s deep artistic roots. From the intricate craftsmanship of Jaipur’s jewellery and textiles to the delectable flavours of its cuisine, Rajasthan’s culture is a harmonious blend of history, art, and celebration, making it the perfect host for a landmark event like IIFA.

As the International Indian Film Academy (IIFA) enters its 25th year in 2025, it marks a momentous milestone—a celebration of a quarter-century of cinematic excellence while redefining its legacy for the future. This year’s theme, “Silver is the New Gold,” beautifully symbolizes this transformation: silver reflecting tradition and achievement, and gold embodying brilliance and aspirations. Over the past 25 years, it has become a powerful symbol of unity, fostering cultural connections and championing cinematic brilliance through its visionary journey. From its inception in 2000, IIFA has evolved into a transformative global platform, taking Indian cinema beyond borders and captivating audiences worldwide. The 25th edition of IIFA promises a spectacular three-day celebration. A Legacy of 25 Years: IIFA Announces Its Milestone Edition in Rajasthan’s Cultural Capital, and is set to take place on 8th -9th March 2025, Jaipur, Rajasthan. The festivities begin on Saturday, March 8th, with Sobha Realty IIFA Digital Awards Co-Presented By NEXA as they make their debut, celebrating the innovative brilliance of OTT and digital entertainment and underscoring IIFA’s embrace of the industry’s evolving landscape. The grand finale unfolds on Sunday, March 9th, with the iconic NEXA Presents IIFA Awards Co-Presented by Sobha Realty, honouring cinematic excellence and celebrating Indian cinema’s profound impact on the global stage.

This landmark Silver Jubilee edition will unite luminaries from Bollywood, South Indian cinema, and OTT platforms, alongside global dignitaries, fans, and cinema enthusiasts. With a dazzling mix of cultural festivities, star-studded appearances, and breathtaking performances, it will pay tribute to the vibrant legacy and transformative power of Indian cinema.

Set against the majestic backdrop of Jaipur’s timeless heritage, IIFA 2025 promises to be the most spectacular and memorable celebration in its 25-year history—a grand tribute to artistry, innovation, and the enduring spirit of cinematic connection.

Ms Diya Kumari, Hon’ble Deputy Chief Minister of Rajasthan, expressed, “Inspired by our Honourable Prime Minister of India, Shri. Narendra Modi’s vision of boosting tourism through innovation, Rajasthan proudly embraces this opportunity to showcase its splendour. We are honoured to host the 25th Silver Jubilee Edition of the prestigious IIFA Awards in the magnificent city of Jaipur.

A warm welcome to the global IIFA contingent, as Jaipur becomes the stage for a grand celebration of Indian cinema’s 25-year legacy. Over three extraordinary days, the IIFA Awards and its related events will not only honour cinematic excellence but also catalyse investment and growth in Rajasthan’s vibrant tourism sector.

With its rich........

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