Should You Buy a Car in December? The Math vs The Psychology
New Delhi: Showrooms across India are glittering with December deals. Maruti Suzuki’s Grand Vitara offers Rs. 2.4 lakh discount. Honda Elevate dangles Rs. 1.76 lakh off. The message is unmistakable: buy now, save big. But here’s what dealerships don’t advertise that discount might evaporate the moment you try to resell.
A car purchased in December 2025 carries one invisible liability: its registration year. When you sell it five years later, buyers see “2025 model” and immediately devalue it. Industry data shows cars lose 5-10% in resale value simply for being registered in the previous calendar year, with SUVs facing penalties up to 15%.
Let’s do the math. You buy an SUV for Rs. 15 lakh and grab a December discount of Rs. 1.5 lakh, paying Rs. 13.5 lakh. Smart savings, right? Fast forward six years. That Rs. 15 lakh car has depreciated to roughly Rs.........





















Toi Staff
Sabine Sterk
Penny S. Tee
Gideon Levy
Waka Ikeda
Grant Arthur Gochin
Daniel Orenstein
Beth Kuhel