The election campaign in the US is characterised by harshness and the sharp attacks of candidates against one another. Tensions in the country are rising and the polarisation in deepening.

Importance of demography

The US press ranks white conservatives among the most ardent supporters of Donald Trump. Serious changes in the demographic composition of US society continue to take place: there is a gradual transition from the white majority to a multiracial composition of the population. In 1990, 76% of the US population identified themselves as white, whereas in 2023, the American Census Bureau estimated this figure at just over 58% and according to calculations by the Foreign Affairs magazine, by 2035 the figure will fall to 54%, a decade later it will drop below 50%.

Minorities are beginning to play an increasing role in politics and the economy, and they are represented by three ethnic groups: Latinos (18.7%), African Americans (13%) and Asians (about 6%).

It is noteworthy that these groups have a younger composition; the average age of white people is 43.8 years, Asians stand at 37.7 years, African Americans at 34.5 years and Latinos at 30.5 years.

According to a PEW Research Centre survey, only 26% of Americans say that having children is extremely or very important for a fulfilling life, with 71% instead ranking ‘having a career or job that they like’........

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