Opinion | How Vijay Is Redefining The 'Visual Language' Of Chief Ministership |
Opinion | How Vijay Is Redefining The 'Visual Language' Of Chief Ministership
Updated: May 15, 2026 18:41 pm IST Published On May 15, 2026 18:41 pm IST Last Updated On May 15, 2026 18:41 pm IST
Published On May 15, 2026 18:41 pm IST
Last Updated On May 15, 2026 18:41 pm IST
In the 2018 political thriller Sarkar, which was the story of one man taking on the ruling political party in Tamil Nadu, Vijay played a CEO of an American multinational company, who is considered an expert in branding. Eight years later, reel morphs into real, where the first three days in office as Chief Minister of Tamil Nadu have seen Vijay upping his branding game. If you analyse all that he has done since taking the oath of office and secrecy on Sunday, every step has been tailor-made to elevate Brand Vijay.
By strategically moving away from traditional political tropes, Vijay, who is an outlier in the Tamil Nadu political theatre, is attempting to redefine the visual language of leadership in the state.
It started with Vijay swapping his white shirt and beige trousers look that Tamil Nadu had seen him in during the election campaign, for a sharp, dapper black suit. It was a look inspired by his character Veera Raghavan, a RAW field agent in the 2022 movie Beast. The sleek matte black suit was specifically crafted for Vijay for his appearances at the swearing-in ceremony and the assembly session. It enabled him to stand out in a sea of white. Trust an actor to know what looks best on........