Women’s basketball finally has the attention it deserves — but its lower viewership still means for lower salaries
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For anyone who pays even remote attention to sports, the last month or so has been dominated by Caitlin Clark. The now Indiana Fever point guard was the absolute story in basketball as her presence dominated both the women’s and men’s NCAA March Madness tournaments. As her team, the Iowa State Cyclones, stormed to the finals — where they lost to the South Carolina Gamecocks — her televised games broke audience records and outdrew even professional sports such as last year’s NBA Finals and the 2023 World Series.
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Finally, women’s basketball has the attention it rightly deserves, and Clark is the reason.
Like every good story these days, however, a prodigy and star blasting out of college to the WNBA’s number 1 draft pick can’t ever just be a great story. And so, as Clark began what will almost certainly be a wonderful or even hall-of-fame career in the pros, the professional whining class took it upon itself to note how unfairly low WNBA salaries are compared to those of the NBA.
Out of context, the numbers themselves could raise eyebrows. While Clark, as........