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Shake It Up Australia launches emotive campaign to raise awareness for young onset Parkinson’s

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21.03.2019

Parkinson’s disease research organisation Shake It Up Australia has launched a new campaign, leading up the annual Pause 4 Parkinson’s fundraiser in April.

The television spot features Parkinson’s suffers sharing their stories to raise awareness for young onset Parkinson’s disease.

At the face of the campaign is Nikki Blackwood, who was diagnosed with Parkinson’s at the age of 35.

Ben Kumanovski, the producer and director of the spot from Fussy Films, explained: “We wanted to break away from the popular belief that Parkinson’s is only an older person’s disease.”

“We also wanted to debunk the stereotype that it was mainly men who are diagnosed with Parkinson’s disease, hence the range of women........

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