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Hoyts seeks to expand its events business in new campaign with Brightworks

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Hoyts has released a new campaign to promote its corporate solutions events, in collaboration with Brightworks.

The campaign seeks to expand Hoyts’ events business by demonstrating the range of options available to customers, from private screenings to birthday parties.

The campaign will be executed across cinema, out-of-home and online platforms.

Ellisa Woodham, general manager of corporate solutions and partnerships at Hoyts, stated: “The........

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