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HCF shows customers it cares in new multichannel campaign

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HCF seeks to show how it puts the health of its members first in its latest multi-channel campaign, marking a creative shift from last year’s Profit Hungry positioning.

The ad focuses on a series of moments Australians can relate to, including an elderly man’s compassion for his young neighbour and a couple of friends having an accident on the way to an event.

Greg McAweeny, chief officer of business growth at HCF, believes that the campaign will show Australians that HCF is........

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