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Virgin Australia calls media review

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Airline giant Virgin Australia is set to review its media agency arrangements. The account currently sits with Dentsu Aegis Network’s Carat.

The brand has undergone significant change over the past few years, with a reduction in budgets available agency partners.

Virgin Australia is reviewing its media agency arrangements

The brand pitched its creative account, with DDB appointed in June 2017, under then chief marketing officer Inese Kingsmill.

Kingsmill, however, then departed after less than a year in the role, following a restructure of the........

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