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Sorrell: The worst thing about going from hero to zero is starting again without scale

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Adland’s best known executive Sir Martin Sorrell has reflected on the experience of going “from hero to zero” after his acrimonious departure from WPP.

During a wide-ranging interview at Advertising Week Europe in London, Sorrell discussed his plans to reunite creative and media, revealed that WPP has agreed to pay him out and addressed his legendary email habits.


Early in the interview Sorrell was asked about his famous trait of personally replying to emails at all times of day and night, and industry speculation about how he managed to do it while running the world’s biggest communications group.

He said: “It could be robot Martin. There is a story running around that I have robots who answer.

“But this is a serious point. If somebody calls you or somebody emails you and has the interest to do that, I think you owe them a response.

“I do loathe people who don’t respond. There are people in our industry who are notorious for that.”

He also took aim at smug out-of-office emails.

He said: “I also hate the answer........

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