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Facebook’s inability to control live streaming ‘not good enough’ says Guardian boss

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The boss of The Guardian has lashed Facebook for failing to have tools in place that could have prevented the rapid spread of the live streamed video of the Christchurch terror attack.

Pemsel: Monetising terror videos – even accidentally – is abhorrent

Speaking at the Advertising Week Europe conference in London, David Pemsel, CEO of Guardian Media Group, said it was abhorrent that such material could be monetised through appearing on ad funded platform or sites.

Part of last Friday’s attack on two mosques was live streamed by the perpetrator via Facebook. Extracts from the opening stages, before he entered the mosque, were later rebroadcast by some Australian news outlets. The Australian Communications & Media Authority, which regulates Australia’s broadcasters but not Facebook or other digital players, has already launched an investigation into those editorial decisions.

During the session, Pemsel was asked about The Guardian’s relationship with Facebook. Along with The New York Times, The Guardian Media Group was part of last March’s investigation which triggered Facebook’s most challenging year when it emerged that British political consulting firm Cambridge Analytica had been mining data on the platform’s users.

Talking about the organisation’s “complicated” relationship with Facebook, Pemsel said: “As a chief executive of a........

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