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News launches integrated media and marketing platforms at Come Together roadshow

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Advertisers will be offered 24 new marketing initiatives across News Corps’ mastheads and outlet, the company revealed yesterday at the launch of its Come Together roadshow.

Included in the initiatives are combined advertiser offerings across verticals, exclusivity for sports events, a self-service ad booking platform and improved demographic targeting.

News Corps’ chief operating officer for publishing, Damian Eales, at Come Together 2019 in Sydney

News also announced it would be launching a new podcast group with shows based around topics including true crime, food, sport and travel along with a beefed-up travel site, Escape.com.au.

Key to News’ messaging to advertisers is its positioning as a trusted source of........

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